Disney is planning a major “Avengers Tour” at the Shanghai Disney Resort on April 19 to promote the release.
Disney Marvel’s upcoming mega-tentpole Avengers: Infinity War has secured its release date in China, the territory all but certain to be the film’s second-biggest market.
The film, directed by Joe and Anthony Russo and featuring most of the Marvel pantheon, will unfurl in the Middle Kingdom on May 11, two weeks after its North American debut on April 27.
The Marvel Cinematic Universe is Hollywood’s biggest overall franchise in China by far. Avengers: Age of Ultron earned $240 million in the country in 2015, setting a slew of records at the time.
In recent years, Disney has been able to secure day-and-date releases for many of its biggest tentpoles in China. But it appears Beijing regulators were unwilling to budge on their usual blackout policy, which allows only locally made Chinese films to open over important national holidays. This year, Chinese Labor Day falls on Monday April 30 and Tuesday May 1, making a long weekend.
Disney is planning a major Avengers Tour at the Shanghai Disney Resort on April 19 to promote the release. No word yet on exactly which talent will be on hand for the extravaganza.
See Disney’s special Avengers: Infinity War poster for the China market below.
More to come…
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