Amy Schumer’s Son Will Melt Your Heart as He Watches Her Super Bowl Commercial

Most Iconic Super Bowl Halftime Show Moments of All Time

The biggest night of football season kicked off and ended with a bang!

From Jazmine Sullivan and Eric Church‘s duet of the National Anthem to Amanda Gorman‘s moving poem to The Weeknd‘s electrifying Halftime Show performance, the Super Bowl LV has been nothing short of exciting.

Let’s not forget that the Kansas City Chiefs faced off against the Tampa Bay Buccaneers in an unforgettable game—with Tampa taking home the championship. And while people have been wowed by everything that happened at the Raymond James Stadium in Florida, there was one moment that stole the show.

Amy Schumer shared an adorable video of her one-year-old son, Gene David Fischer—who she welcomed in May 2019 with husband Chris Fischer—watching her Super Bowl commercial during the game.

The ad featured the comedian in Hellmann’s first Super Bowl ad, which showed her as a “Fairy Godmayo” who takes potential food waste and turns it into a delicacy.

“This is sad…, Amy says in the commercial, with Gene watching his momma on-screen as he sat on his dad’s lap. “I’m your fairy god Mayo, and that is a hot mess.”

After the ad, Amy turned to her son and said, “Is that mom? Is that mommy?”

All in all, it was too cute for words!

Of course, Amy and her son’s heart-melting moment wasn’t the only thing that captured people’s attention during the big game. See the other commercials that debuted on Super Bowl Sunday in our gallery below.

Hellmann’s Ad Starring Amy Schumer

Feeling hungry? Amy Schumer serves as the Hellmann’s Fairy Godmayo when supporting the brand’s mayonnaise. Watch the ad here

State Farm Ad Starring Drake

Like a good neighbor, Drake is there! The Grammy winner joined Aaron Rodgers, Patrick Mahomes, Paul Rudd and Jake from State Farm for a hilarious commercial. Watch the ad here.

T-Mobile Ad Starring Blake Shelton, Gwen Stefani & Adam Levine

After a bad network connection, Adam Levine decided to set up Gwen Stefani with Blake Shelton. The results are must-see. Watch the ad here

Edwards Scissorhands Parody Cadillac Ad Starring Timothée Chalamet and Winona Ryder

In this ad for all-electric Cadillac LYRIQ, the Stranger Things actress reprises her role of Kim from Tim Burton‘s 1990 film alongside the Call Me By Your Name actor, who plays her and Johnny Depp‘s title character’s son, Edgar Scissorhands. Watch the ad here.

Oikos Ad Starring SpongeBob SquarePants and NFL Stars

NFL stars Saquon Barkley, JuJu Smith-Schuster, Jalen Hurts, Devin White, Kendrick Bourne, Austin Jackson and American Ninja Warrior competitor Angela Gargano appear with SpongeBob SquarePants in this ad for Oikos Pro yogurts. Watch the ad here.

Puppy Bowl PSA Starring Dr. Jill Biden and Champ and Major, the First Dogs

In this PSA set to air during Puppy Bowl XVII, First Lady Dr. Jill Biden and her and President Joe Biden‘s dogs Champ and Major appear in a PSA emphasizing the importance of social distancing and wearing masks, even on dog walks, during the coronavirus pandemic. Watch the PSA here.

Verizon Ad

Samuel L. Jackson and NFL wide-receiver JuJu Smith-Schuster star in Verizon’s commercial that spotlights the super-fast speeds, massive bandwidth and low latency of Verizon 5G Ultra Wideband. Watch the ad here.

Coors Ad Starring Zayn Malik

The pop singer, former One Direction star and boyfriend of Gigi Hadid is promoting Coors Light and Coors Seltzer‘s new “Big Game Commercial of Your Dreams.” The night before the Super Bowl, he appeared on Instagram while in bed.

“OK, so I just woke up. It’s about 3 o’clock in the morning and I had quite a cool dream, to be honest with you,” he said. “I see like, this huge robot, a metal robot but he’s made of Coors cans and he’s was like, walking over the hills. And there’s some streams and there’s some rivers. To be honest, I didn’t think it was going to work. I was quite skeptical. But actually, it worked. So now I told you my dream. You can tell me yours.”

Mixology Ad Starring David Beckham, Ryan Reynolds and Diddy

In addition to starring in a Super Bowl ad, Aviation Gin owner Ryan Reynolds, DeLeón Tequila owner Sean “Diddy” Combs and David Beckham of Haig Club Whisky will be donating one million dollars to support the bartending community. Watch the ad here

Uber Eats Ad Starring Cardi B

The rapper joins forces with Wayne’s World stars Mike Myers and Dana Carvey to support local restaurants for Uber Eats’ Super Bowl spot. Watch the ad here. 

Dexcom Ad Starring Nick Jonas

The singer, a type 1 diabetic, promotes the Dexcom G6 CGM (continuous glucose monitoring) system. Watch the ad here.

Skechers Ad Starring Tony Romo and Candice Romo

The retired NFL star and his wife appear in this ad for the sneakers brand’s new Max Cushioning line. Watch the commercial here.

Scotts & Miracle-Gro Ad Starring John and Ella Travolta

The father-daughter duo shows off their dancing skills as they recreate a famous Grease number for Scotts & Miracle-Gro. Plus, Martha StewartThe Office‘s Leslie David Baker, NASCAR driver Kyle Busch, Carl Weathers and more appear in the ad. Watch it here.

Logitech Ad Starring Lil Nas X

The “Old Town Road” star is using his voice for more than just singing. “We stand there in defiance. We the makers, we the ground-breakers, we the creators, the streamers… and dreamers,” he shares, as footage shows people using technology to create digital art. See the Logitech ad here.

Pepsi Ad Starring The Weeknd

Ahead of his performance on Sunday, Feb. 7, The Weeknd is shown walking through a tunnel of a football stadium, as his past music videos play in the background. Hopefully, it’s a glimpse of what’s to come. Watch the ad here.

Amazon’s Alexa Ad Starring Michael B. Jordan

In a 2021 Super Bowl ad, Michael B. Jordan becomes the center of a woman’s fantasy as she imagines him as the physical embodiment of Amazon’s smart home operating system, aka Alexa. Watch a teaser now

Cutwater Spirits Ad

Cutwater Spirits, the most awarded canned cocktail brand in the U.S., is debuting its “Cut Out” campaign on Super Bowl Sunday. While Schitt’s Creek star Emily Hampshire doesn’t appear in the Game Day ad, she helped support the campaign online. Watch the commercial here

Squarespace Ad

Squarespace, the all-in-one website building and e-commerce platform, partnered with Dolly Parton to re-record her workplace anthem, “9 to 5” as “5 to 9.” 

Dolly’s first-ever perfume titled “A Scent from Above” will also be appearing in the Squarespace commercial, which will coincide with the fragrances website launch. Watch the ad here

Stella Artois Ad Starring Lenny Kravitz

On Feb. 1, Stella Artois released their ad with Lenny Kravitz. The collaboration hopes to  encourage everyone to invest in a diverse portfolio of unscripted nights, last-minute plans and good times spent laughing and loving with a Stella Artois in hand and those dearest to you. Watch the commercial here

Uber Eats Ad Starring Mike Myers and Dana Carvey

An excellent reunion! On Saturday, Jan. 30, Uber Eats released their Super Bowl ad starring the dynamic Wayne’s World duo. “And we’re back,” Mike Myers says as his ’90s character Wayne. He adds, with the help of Dana Carvey‘s Garth, “2020 was a great year…NOT!”

“We just wanted to say that we’ll see you soon for the game,” Wayne shares, “which for legal reasons cannot be named.” Watch the ad here.

Doritos Ad Starring Mindy Kaling and Jimmy Kimmel

Tide Ad Starring Jason Alexander

In this ad for Tide Hygienic Clean Heavy Duty 10x Detergent, a teenage boy wears a sweatshirt bearing Jason Alexander‘s face and later runs into the real actor, who has a very Seinfeld moment. Watch the commercial here.

The ad features Joey Scarbury‘s 1981 song “Believe It or Not,” the theme from the ’80s show The Greatest American Hero. Alexander’s Seinfeld character George Costanza famously parodied the song on an answering machine message on the ‘90s NBC sitcom.

Rockstar Energy Drinks Ad Starring Lil Baby

The Grammy-nominated rapper appears onstage in this ad that celebrates the journeys of actual rock stars and features real-life first responders, medical professionals and entrepreneurs. Watch a teaser here.

Michelob Ultra Ad Featuring Don Cheadle and Brother Colin Cheadle

The beer commercial features celebrity look-alikes. Watch the ad here.

Bud Light Ad

In this ad for Bud Light Seltzer Lemonade, life gives you lemons, even though you never asked for them. Watch the commercial here.

Vroom Ad

A visit to a car dealership turns into a scary scene from a thriller in this ad for Vroom. Watch it here.

Pringles Ad

This Pringles chips ad, promoting its flavor stacking technique, depicts the joyous aftermath of the return of a space capsule to Earth. Watch the ad here.

Chipotle Ad

In the franchise’s first Super Bowl ad, a little boy asks his sister, what if a burrito could change the world? Watch the ad here.

For more updates on football’s biggest night, E! has you covered. Click here.

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